The arrangement of the chapters and ideas covered does have a logical flow and the text can easily be divided into smaller sections at different times within the course. The three threads which summarize the implications of customer value, cash-flow, and digital technology and E-environment are very helpful for students to highlight their learning objectives. I especially like the content of The Three Threads in each chapter. The text is internally consistent in terms of terminology and framework.
I strongly suggest authors update the links in this book. Overall, the text written is lucid, however, many of the video and web links in the book do not work. Yes, the book provides relevant small business management and development content for sure. For example, the chapter on Accounting and Cash Flow. The book has accurate content for small business management, however, some contents are for general businesses but not specifically for small management. I suggest the authors update the information and provide some new content of new technology-related business management strategy and development. The information provided in the book is not new ( 2011 and older). I especially like the chapter contents of marketing basics, strategy, and plan. This book provides comprehensive content on small business management. Reviewed by Chien-Chi Tseng, Collegiate Associate Professor, Virginia Tech on 12/29/21 I could not find instructor material like exams, lecture notes, etc. There needed to be more visuals, graphs, etc.
There was just so much content too much of it was opinion based. The language of the book was consistent all the way through.
I did not like that it started out with a lot of personal comments. I had no problem with any of the information I read. However it was too overwhelming, too all encompassing. Reviewed by Joe Messer, Professor of Entrepreneurship, Manchester University on 6/22/22